The Eco Key Privacy Policy

January 18th, 2009

About The Eco Key ("The Eco Key") is a website owned and operated by Baller Incorporated, and Sinclair Enterprises ("we", "our", "us").

We are strongly committed to protecting your privacy while interacting with The Eco Key.

Our goal is to provide you with a great, eco-friendly experience while allowing you to control your privacy and to give you a means to voice any questions or concerns you may have.

The Eco Key search service is powered by Google Custom Search ("Google"). If you haven't already, you should read Google's privacy policy at:

We do not exercise control over any site displayed as search results or links from within The Eco Key. You should read their privacy policies as well.

Collection and use of information

When you use The Eco Key, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as the URL, IP address, browser type and language, and the date and time of your request.

We use this information to monitor the use of The Eco Key (e.g. the numbers and frequency of visitors). We only use this data in aggregate. This collective data helps us determine how our audience uses parts of the site, so we can improve The Eco Key. We may publish or provide this aggregate data to other people.

Blackle does not require you to register for an account or provide any personal information to us.

When you send email or other communication to us, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

We will only use personal information you choose to provide us for the purpose for which you provided it. We will not use it for any other purpose without your consent.

We will never give your personal information to anyone else except when required to do so by law.

Cookies and beacons

Our third-party advertising partners may place cookies on your browser in combination with web beacons in their ads for the purposes of analyzing or auditing the effectiveness of the ads that they serve.

A cookie is a small text file containing a string of characters that a website sends your computer. It records information necessary for certain website functions, such as remembering your preferences or settings.

A cookie will not allow us or any third-party to learn any personally identifiable information that you have not otherwise disclosed.

The use of cookies is an industry standard, and they are currently used on most major websites. Most browsers are initially set up to accept cookies, but you can change your browser's cookie settings to refuse all cookies or to indicate when a cookie is being sent. Some features and services may not function properly if your cookies are disabled.

A web beacon is a small image file that is placed on a web page and used in conjunction with cookies to accurately count the number of unique users who have visited a specific page or viewed a specific advertisement. Any image file on a Web page can act as a Web beacon.

Information security

We take appropriate security measures to ensure that any data that we collect is secured on our servers.

Changes to The Eco Key's Privacy Policy

Please note that this Privacy Policy may change from time to time. We expect that most such changes will be minor.

We will post any Policy changes on this page and, if the changes are significant, we will provide a more obvious notice.

Each version of this Policy will be identified at the top of the page by its effective date.

More information

If you have additional questions regarding The Eco Key and your privacy, please contact us.

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